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September 19, 2011

Time Warner Cable Customers in the Carolinas Can Now Enjoy The Best of Bollywood

Includes All-Time Favorites and Exclusive New Releases with Bollywood Hits On Demand

September 19, 2011 – Bollywood fans in the Carolinas can now watch their favorite celebrity interviews, music videos and latest movies anytime in the comfort of their own homes. Time Warner Digital Cable customers in more than 400 cities and towns across North and South Carolina, including Raleigh, Charlotte, Columbia, and Greensboro can now subscribe to Bollywood Hits On Demand for $9.99 per month in addition to their digital cable service. Subscribers can access the service through On Demand or directly from Channel 898.

Bollywood Hits On Demand subscribers on Time Warner Cable have unlimited access to a variety of entertainment choices from the Eros Entertainment each month, including approximately 25 blockbuster Bollywood movies and 50 music videos, as well as a selection of TV series, behind the scenes specials and other popular Indian programming. In addition, subscribers will have exclusive access to new release titles before their DVD debut.

Some of India’s top new release and blockbuster movies that are currently, or will soon be, available on Bollywood Hits on Demand include the recently released Zindagi Na Milegi Dobara about three friends who turn their fantasy vacation into reality; the much anticipated Bol, the journey into the life of a family’s triumphs and troubles; and coming soon Pankaj Kapoor’s directorial debut, the love story Mausam, starring his son, Bollywood heartthrob Shahid Kapoor.

"We are thrilled to expand the availability of Bollywood Hits On Demand to Time Warner Cable Carolinas customers.” said Ken Naz, President North America, Eros International. “Bollywood fans will now have the opportunity to see blockbuster new releases on their schedule with the convenience of digital cable.”

Bollywood Hits On Demand is a partnership between International Media Distribution, a leading provider of in-language and multi-ethnic programming in the U.S., and Eros International, the largest international distributor of Indian films worldwide. Bollywood Hits On Demand features exciting new Bollywood blockbusters and allows unlimited access to subscribers. Users are able to watch their favorite films, Bollywood-related content and hit songs with the convenience of total control to start, stop, pause, rewind and fast-forward on their schedule. New titles are available weekly for unlimited viewing.

More information, including schedules and movie trailers, is available online at www.mybhod.com. Bollywood Hits On Demand also has an active following on both Facebook and Twitter (@bollywood_bhod), where it posts programming updates, interacts with fans and assists viewers with questions.

Current highlights on Bollywood Hits On Demand Include:

Pukar
◦ Hindi, subtitled in English. When Major Jaidev Rajvansh is dismissed and court- martialed, he must find a way to prove himself clean and innocent. Available now through 2/2/12.
Zindagi Na Milegi Dobara
◦ Hindi, subtitled in English. Three friends decide to turn their fantasy vacation into reality after one of the friends gets engaged. Available 9/2/11-9/29/11.
Utt Patang
◦ Hindi, subtitled in English. The events of one night finds Vinay on the brink of a break –up and caught in a dangerous money deal gone horribly wrong. Available 9/16/11-10/13/11.
404 Error Not Found
◦ Hindi, subtitled in English. A brilliant student starts hallucinating after moving into a room that is believed to be occupied by a ghost. Available 10/7/11-11/3/11.
Bol
◦ Hindi, subtitled in English. A journey into the life of a family’s triumphs and troubles, as told through the eyes of one of the daughters. Available 10/28/11-11/24/11.
Mausam
◦ Hindi, subtitled in English. A timeless love story between Harry and Aayat whose first attraction begins with adolescence and develops over a decade. Available 11/4/11-12/1/11.

Note: images of Pukar, Zindagi Na Milegi Dobara, Utt Patang, 404 Error Not Found, Bol and Mausam are available upon request.

About Eros International:
Eros is an integrated player in the rapidly growing Indian media and entertainment sector, involved in the acquisition and distribution of filmed entertainment content across current and emerging formats including theatres, home entertainment, television and new media.

Established in 1977 with a vision to become the gateway for Indian content worldwide and Hollywood content in India, Eros has over three decades of market experience in creating a global platform for Indian cinema. In 2006, Eros became the first Indian media company to obtain a listing on the AIM Market of the London Stock Exchange. Eros operates in five continents and over 50 countries with offices throughout India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man. For further information please visit: www.erosplc.com

About Bollywood Hits On Demand:
Bollywood Hits On Demand is a subscription video on demand service available throughout the United States. Monthly subscription fees vary by operators. Bollywood Hits On Demand is a partnership between International Media Distribution, a leading provider of in-language and multi-ethnic programming in the U.S. and Eros International, the largest international distributor of Indian films worldwide. Bollywood Hits On Demand features exciting new Bollywood blockbusters and allows unlimited access to hundreds of choices each month. Users are able to watch their favorite films, hit songs, popular TV and variety shows with the convenience of total control to start, stop, pause, rewind and fast-forward on their schedule. New titles are available each week for unlimited viewing. For operator availability, trailers, schedules and more, visit www.mybhod.com.

About International Media Distribution:
International Media Distribution (IMD) has been a leading provider of in‐language programming in the U.S. for over a decade. IMD represents over 30 TV channels including two SVOD services with content from a variety of international sources: Antenna Satellite (Greek), ART (Arabic), ATV (Cantonese), Bollywood Hits On Demand (Hindi), CCTV‐4 (Chinese), CTI Zhong Tian Channel (Chinese), Channel One Russia, Deutsche Welle (German), Filipino On Demand (Tagalog), Mediaset Italia (Italian), MYX (English), Phoenix InfoNews (Chinese), Phoenix North America Chinese Channel, Rai Italia (Italian), RTN (Russian), RTN Plus (Russian), SBTN (Vietnamese), STAR India GOLD (Hindi), STAR India NEWS (Hindi), STAR ONE (Hindi), STAR India PLUS (Hindi), TFC & TFC-E (Filipino), Tele5 (Polish), TV Polonia, TVP Info (Polish), TV Asia (Hindi), TV JAPAN, TVK (Korean), TVK2 (Korean), TV5MONDE (French), VIJAY (Tamil).

Media Contact:
Jitin Hingorani – Jingo Media
Phone: 512.773.6679
Email: Jitin@Jingomedia.com
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