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June 7, 2013

Partner Network of the Month: Channel One Russia

Channel One Russia (C1R) is the leading Russian TV broadcast network in both reach and popularity, with 19% of the average daily share in Russia and more than 250 million viewers worldwide.

On the IMD network, "Channel One Russia Worldwide" is an international version of "Channel One Russia” (C1R). It is a family friendly network for Russian immigrants and communities throughout the United States. The Russian American population is estimated to be 3.1 million, with the largest population of immigrants settling in New York. Did you know that Alaska was purchased from Russia in 1867?

C1R programming highlights include news from the most influential and popular evening news program in Russia, "Vremya”, as well as award-winning documentaries and movies. You can also find children’s programs and talent competitions such as “Minute of Fame”, which is a show based entirely on entertainment skills; there are restrictions to age or acts. Additional programming highlights include comedy, sports, talk and game shows.

Background

Headquartered in Moscow, Channel One was the first television channel to broadcast in Russia. The broadcasting company originates from the First Program of the Central State Television, which was succeeded by Ostankino State TV and Radio in 1991, and subsequently replaced by Public Russian Television (better known as ORT) in 1995.

Currently, C1R covers 99% of the country’s territory and spans across 11 different time zones. Also, since the launch of its international network in 2003, Channel One Russia Worldwide’s dedicated programs have been watched on all continents of the globe (Australia, North Africa, New Zealand, etc.). There are plans to launch even more that are specific to each region.

Fun fact: Did you know that there is Russian version of ‘The Voice’? 

Dina Garipova was the winner of this year’s The Voice on Channel One Russia. On the final night, more than 1.7 million people voted and at least 1 million of those votes were for Garipova. As her prize, she walked away with a contract with Universal Music Russia. Can you believe Garipova is only 22 years old? Born on March 25th, 1991, she was only six when she took her first singing class. 

She also represented Russia at the Eurovision Song Contest 2013 in Malmö, Sweden. While there, she performed the song ‘What if’, written by Swedish composers Gabriel Alares and Joakim Bjornberg, together with Russian musician Leonid Gutkin. While Denmark’s Emmelie de Forest won the contest, Garipova made it to the final round and came in fifth place out of 26 participating countries.  Watch her perform “What If” here! The Eurovision Song Contest is one of the world’s longest-running programs of all time. 

Interested in learning more? Visit the IMD or C1R website or check out Channel One Russia on Facebook or Twitter (language: Russian).

 

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