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April 11, 2011

A BIGGER, BOLDER MYX TV

MYX announces a fresh look on air, tech bump online and locally produced original programming.

A fresh look on air, tech bump online and locally produced original programming.

Redwood City, Calif. (April 11, 2011) – MYX TV, the only true Asian-American channel on television, changes the game today with the unveiling of a new look, tech-forward multi-platform network and a line up of strong, locally produced and original content. “After four years of immersing ourselves into the Asian-American community and thereby learning preferences and stories, MYX TV evolves today with our market,” says Miguel Santos, head of MYX TV. “Our main goal is to bring Asian-Americans into mainstream, at last.”

The MYX TV brand is truly authentic to the diverse pool of entertainment audience, providing a mixture of programming, events and both up-and-coming and established artists to fill an indiscriminate void in entertainment as we know it.

“We have watched MYX TV grow and seeing where it is today reminds us that we are all partners in the greater task of bringing the best of Asian American media to consumers coast to coast,” says Shelly Kurtz, Executive Director, Affiliate Sales and Marketing, International Media Distribution, a division of NBCUniversal.

A television experience online Expect more than just an interactive site on www.myx.tv. The website is now a place to stay with videos, polls and news on what’s trending on Asian-America.

“We wanted to build a site where content on-air seamlessly transitioned online,” reveals Anthony Garcia, Head of Production for MYX TV. “But what we’re most excited about is our blogger community.” MYX TV will unveil sixteen bloggers from all over the country representing a wide array of interests, talents and personalities. The bloggers have an aggregated reach of almost half a million Asian-Americans.

True to its promise, MYX TV provides the voice for its entertainment audience on any platform that it prefers. Programming made for you, by you.

“Entertainment should be a reflection of who you are,” says Joy Bovatsek, Head of Program.

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